Natalie Ajay

Biography.

BUSINESS NAME

‘Impact Strategy Australia’

OCCUPATION

'Governance, Strategy & Engagement Consultant’

LOCATION

‘Rutherglen, VIC’

Meet Natalie — Natalie is the founder of Impact Strategy Australia and an experienced executive leader who helps organisations sharpen their strategy, strengthen their operations, and deliver meaningful results. She specialises in strategy development, communications, marketing, operational planning, business advisory, and interim or fractional leadership placements.

Natalie brings more than a decade of senior strategic leadership across multinational corporations, government, not-for-profits, and community organisations. She has led teams, driven strategic transformation, and managed complex projects across industries as diverse as automotive, sport, wine, tourism, higher education, health, and all levels of government.

Alongside her consulting work, Natalie is a Non-Executive Director for Alpine Resorts Victoria on behalf of the Victorian State Government, and for Murray Regional Tourism. She is also co-founder of Ka-Ching Coworking Space in Rutherglen, a vibrant hub for regional business people to work, connect, and collaborate.

Clients choose Natalie for her focus, agility, and ability to distil complexity into decisive action. She is known for being well connected, highly experienced, and dedicated—helping organisations navigate change and achieve tangible outcomes.

  • Strategy Development

    • Organisational and business strategy design

    • Strategic transformation and change leadership

    • Practical implementation roadmaps

    Communications & Marketing

    • Brand positioning and communication strategies

    • Marketing campaigns that connect with target audiences

    • Stakeholder messaging and media engagement

    Operational Planning & Business Advisory

    • Business planning and performance frameworks

    • Governance, reporting, and operational alignment

    • Advisory support for boards, executives, and senior leaders

    Interim & Fractional Leadership

    • Stepping into executive roles during transition or change

    • Providing stability and strategic leadership on a flexible basis

    • Building capability within teams for long-term success

    Community & Stakeholder Engagement

    • Inclusive engagement processes informed by IAP2 practice

    • Designing engagement strategies to strengthen community trust

    • Translating consultation into clear actions and outcomes

    Project & Transformation Leadership

    • Management of complex, multi-stakeholder projects

    • Delivery of operational transformation initiatives

    • Focus on clarity, accountability, and measurable results

    • AICD Company Directors Course – Australian Institute of Company Directors

    • Bachelor of Commerce – Monash University

    • IAP2 Engagement Essentials – International Association for Public Participation

Enquire about Natalie